*This is a guest post*
Being a parenting is both a wonderful and trying experience. You want to share the joys and the difficulties with other people who are in the same situation; therefore, you have either started or joined a local mothers’ meet up group. What are some of the ways you can promote your group?
Through the School
Even if your children are only in their toddler years, they might be going to a pre-nursery school program. Posting advertisements here promises that you are quite literally reaching your exact target audience. Be sure that the program is not in competition with the school’s program though. If they are, you’ll likely be unable to post.
Through Your Church
Another place where families tend to gather is at the church. Whether you have very young children or slightly older ones, you probably attend mass together as a family on a weekly basis. You may already have some friends at the church, and you can guide them toward the signs about your mothers’ meet up group. They will likely be delighted to have another activity in which they can participate on a regular basis.
Be Clear Who The Group Is For
A mothers’ meet up group could have a couple of different meanings. For example, it might mean that the mothers and children get together once a week or so to sing songs, make artistic works, play musical instruments and so forth. However, it may also be a group designed to allow moms to get a little bit of a break. They could chat about books together, go out for a glass of wine or two or participate in a cooking class together. Being clear about the details of the group promises that you’ll have better success.
Choosing Appropriate Days and Times
Your promotional efforts are going to fail if no one is ever available for any of the sessions you’re offering. A lot of mothers work during the day, so it is not always the best idea to have such a program in the middle of the morning. Try to get a sense of what the general work situation is for mothers in the community, and base the meet up schedule around that. Of course, both stay-at-home moms and working moms want to have some sort of social activity in their lives, so you could have success with either endeavor.
Show Pictures
When looking at promotional ads, people want to be able to visualize for what they are signing up. Post pictures that show the mothers and/or children participating in adults. Before you post any pictures, however, you absolutely must have the permission of the people in the photos or the parents of the children in them.
These types of meet up groups can really be a lot of fun for individuals. In order to get people involved, use these aforementioned tips to promote the group.
Written by Charlie Wesley
Charlie is an expert in small business marketing and runs his own consultancy in Sydney Australia. He offers the best priced services in leaflet delivery Sydney has to offer.
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