I used to read blogs all day, then I started writing myself in 2009. The shift from consumer to creator has been a beautiful adventure. It’s inspired me to share with you my tips on how to turn your favorite craft into a moneymaking business, too.

Let’s face it: doing what you love is the best, but the appeal is greater if it makes income. You’ve had your doubts, especially when it comes to turning a profit. But I’m here to tell you that there’s no reason you can’t succeed. You may have started crafting when you were a toddler, but you’re a professional now. It is your time to shine.

Think Ahead

There has never been a time that’s more conducive to selling your handmade crafts than now. One reason is Etsy, the internet’s number 1 online market for DIY goods. With the boundaries of physical geography erased, your creations will have a digital consumer reach that is greater than any time in history.

Build a Social Media Following

You don’t need much to build hype. You could have only one kind of bracelet to sell, if you made people feel like it was the ultimate bracelet every single person needed to have on the planet. Not feeling very confident with this whole branding thing? I understand. Easier said than done. Poke around Instagram and learn from the best. You’ll notice that successful social media influencers have a specific angle, whether that’s a literal camera angle or a recurring pattern to what they post (for example, jewelry with an interesting backdrop). Think of Instagram as the hook that grabs the consumer. The next step is directing web traffic to a site that offers more information and/or products for sale.

Become your Brand

Personality is so important when it comes to self-promotion. Because you don’t have an advertising team to push you, what you have to work with is your fabulous self. The consumer is interested to know about who created the object they can no longer live without. Remind yourself how enormous the internet is—it’s a wonderful thing that you have found each other. Honor their trust by creating an About Me page on your website and share your story and bio.

Stick to a Name

Whether it’s your own name or an alternative, the main way to communicate what you’re about is through a brand name. You’ll want it to fit what you are selling and come up with a logo too. A book agency is not going to have the same sound or aesthetic as a jewelry line. To that end, know your audience. When it comes to marketing, first impressions stick. This takes us back to learning from others: get to know other crafters doing what you have in mind for yourself. Determine what you think works for them, what you would do without, and what you can do better. Conducting this kind of market research before launching your website and social media is a good idea, as changing a name once you’ve established a vision can be confusing to consumers and fellow crafters alike.

 

Choose a Business Model  

The legal model that you choose for your business depends on how much responsibility you are interested in taking on. The rudimentary setup for a small business is a sole proprietorship. As the owner of the business, you become solely responsible for the gains and losses accrued under your watch. If you would prefer a little legal distance between you and your company, you may need a Limited Liability Company (LLC).

Apply for a License

Every state enforces a set of codes and stipulations for small business ownership. While your business might be more fun than some, the legal structure is just as important as any other. If you want your business to take off, you have to set strong foundations. Set your prices in such a way that yields profit.

Pay your Taxes

Keep the IRS happy and pay your taxes, in full and on time. Running a business is a lot of work, but if you build it correctly you will succeed. Transparency is key. This is also true of your relations with your customers. When it comes down to it, your aim is to keep customers happy and coming back for more. Make contact easy and pleasant by providing sufficient communication tools, like a business email address that you check regularly.

Give Yourself Benefits

One of the best parts of being self-employed is that you get to decide your own benefits package. You decide how much vacation time and sick time you get. You decide your holidays, health insurance, life insurance, maternity/paternity leave and more!

Conclusion

Starting a small business is an exciting time in any field of work. For crafters, it’s a dream come true. You’re obviously passionate about your product if you think it’s worth value! All you need is to get the paperwork in order and you’ll be on your way!